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TRANSCRIPT

Yasmine  0:00 

Hello friends, and welcome to our final episode in the do business better 2022 Speaker Series, I truly hope that you have enjoyed every bit of this series and that you are walking away with one piece of information, at least one inspiration strategy, a tool, an approach, a reframe a mindset, anything that gives you that little nudge that you needed to move in the direction of progress, and specifically the direction of progress that you desire within your business, because that looks different for everybody. So there’s a lot shared during this series. I mentioned this earlier, I think I said this in an email is you know, don’t feel like you have to implement every single thing you ever hear or learn about from another entrepreneur or an educator or subject matter expert. There’s no one blueprint, there’s no one approach. That is the common theme that we have seen. And that’s a fact as far as I’m concerned. So take what works for you and what feels right and what excites you, or resonates or feels in alignment, and leave the rest. And getting really clear on your vision for your business and what progress really means to you, and what kind of progress you actually care to make. And that will make a difference in your business and your lifestyle and the way you and your business interact, right and exist in this world. That’s what’s important. And that’s what I would love for you to focus on. And personally, that’s what I’m focused on as well. Because our businesses can be vehicles to creating significant impact in the fields and the areas that we care about and that we’re passionate about. And we’re all passionate about different things. So that’s why it’s so important to get really clear on your individual vision, and priorities. So this episode is going to be a solo episode with me, myself and I. And as you can tell, I wanted to end on a note of progress, which is why I titled my talk, going from scrappy to savvy. We all start out scrappy, it’s not a secret. It’s nothing to be ashamed of. It’s not a bad thing, it can actually be a really great thing. I love a scrappy, kickstart, right, I love just getting started and don’t dive in and just experiment and see what happens and try it out and take action and you know, make it happen begin to build momentum and traction and all of that. The kicker is, you don’t want to stay there. You don’t want to stay in a scrappy place, you want to begin to make progress and move forward and move towards developing a solid foundation, clear systems, a process protections, being proactive. And of course, I wasn’t intending on all the peas, but of course, professionalism.

Alright, so let’s talk about it. So first, I wanted to talk about as a solopreneur, everything that you’re responsible for, in your business, in terms of I want to stay foundational, but I’m not even going to touch on the legal stuff here. I’m really just going to talk about what makes us a business from the standpoint of, I have an offer, I have a person that this offer is for I am doing three things in relation to this one offer. I’m marketing the offer, I’m selling the offer, I’m delivering the offer. And that is part of the reason why because of these three requirements, every single offer you have, you have to market it, you have to sell it and you have to deliver it. And that’s part of the reason why I am an advocate for creating one signature offer. Getting super specific on who this one signature offer is it’s an end to end offer. It helps them achieve those results.

What are those results that you’re helping them achieve, first of all, help them achieve those results that they desire in relation to your expertise in the area that you operate within.

Having that one signature offer and that way, you only have to create one system for marketing, you only create one system for selling it, and you only create one system for delivering it. And to compare that with the alternatives and what some other people and a lot of other people I see have multiple offers. And there are seasons for that when you’re starting out having one super specific offer one signature offer. And that way you’re not you don’t have three different offers. And therefore you need three different marketing systems, three different sales systems, three different delivery systems for those three different offers. And then also when you have a custom package that you create, so if you don’t have the one signature offer you instead meet with these prospective client Once you design a custom package for each of them, sometimes that might be necessary depending on the nature of the service. But that’s certainly a more advanced offering. You know, I think there is a great chance that you’ll find if you step back that there is a one signature offer that you can really create and design for your ideal person. And should they decide that they want some customized support beyond that, that can be something in addition to your foundational signature offer. So yeah, so let’s talk about marketing it and selling it and delivering it. Specifically, I want to talk about developing in that sales process, developing an application to help those prospective clients, somebody that’s interested, they’re seeing your content, they’re into it. Me know what actually, I really would like to pivot in what I’m talking about right now.

So I know I just said, I wanted to talk about the sales process. But let’s start with the marketing. Let’s talk about the marketing and then it moves to the sales process. Once your marketing is working, right, it starts to generate interest, and people are inquiring, and then you sell to them. And then once they decide that they want to purchase, you deliver the service to them. So with your marketing and creating systems around your marketing can really lift the weight off of you.

In terms of feeling like you need to show up each and every single day. That’s a scrappy strategy, showing up every single day to sell, sell, sell, sell, sell, or excuse me to market market market market market. It’s possible, and it’s doable, and there are seasons for it. And in the early seasons of your business, I believe that is when it possibly some people will find that it’s not sustainable, even in the early seasons, depending on your lifestyle and your other obligations. But for most people when they’re starting out, and they’re new to entrepreneurship, and they’re new to selling a service independently, that their marketing that they’re selling, that they’re delivering, you might be spending a lot of time on the platform that you are marketing on. So maybe that’s Instagram, maybe that’s Facebook, maybe that’s LinkedIn. Those are the three main ones that I would suggest focusing on in terms of social media, and selling a professional service, a one to one service. I know Tik Tok is poppin right now, and everybody’s about tick tok. And you know, there’s a lot of talk about how it’s so easy to grow there. And I think it has its place.

But I think right now, at this point in time, and what I’ve seen and what I’ve experienced in my own business, and what I see in the businesses of my clients, and the people that I work with, the people that I support, is that Instagram, LinkedIn, Facebook, those three, picking one of them and really going all in on it and creating content for that platform. Specifically, I’m all about the batching. That’s not a new concept. A lot of people enjoy batching content a lot of people enjoy creating in the moment, I like to have a hybrid of the two, I prefer to have a system for monthly content batching. And that way, you have a block of time each month where you are creating, deciding on the topics you want to discuss this month.

So what are the four topics you want to discuss as it relates to your service in your world. And then based on those four topics, and that the four top, the number four really just comes from each week. And that way, you have something to vary a variety of content throughout the month. And each week. It’s something kind of new. And then from each of those topics, creating a blog post all about the blog posts. You don’t have to have a blog. But I like to I suppose this is this is a type of marketing that I didn’t intend on getting into today. And I don’t think that starting a blog right off the bat is always necessary. It’s not a prerequisite to, you know, making your first six figures even you don’t have to start a blog. But if you enjoy writing, and if you’re in a position to start a blog, and it’s not very hard from a tech standpoint, like you could very easily set up a blog on your website. It’s great for search engine purposes. So being found online for those that are searching for you, but don’t get too caught up in that right. Create the four topics. If you’re here for a blog posts do that. If you’re not here for a blog post, create three captions for each of those posts. Excuse me for each of those topics.

Create three captions to post on social media link Instagram, Facebook, wherever it is that you’ve decided, you want to be publishing content, create three captions under each of those topics and create an email as well and send that to your email list. If you don’t have an email list right now, and you’re early in the development of your business, you can create a free account, I think, on MailChimp. I don’t know if ConvertKit has a free version. But I really like using ConvertKit. And there are tons of other email marketing software’s out there. But you really want to begin building your database of contacts, and those that have opted into, hey, I’m interested in hearing from you. And that way, you can begin communicating with them via email on a regular basis each week, send them one email, elaborating on your topic and the problem that you help resolve and the solutions that you provide, and the experience you bring to the table and provide value to them in that way. I would like to talk about creating a free resource, as a way to grow that email list and also create an audience for you to speak to and to share this value with. And so you may have heard of a lead magnet, a lead magnet a free resource, a free download, the goal of this is to create a free resource that is appealing, that is enticing, that is attractive, that is valuable to that one super specific person that you’re looking to help. Okay, and the one type of person or the type of business that you are able to help facilitate results for or that you can support in helping them achieve the results that they want to achieve or solve the problem that they want to solve for. So creating a free resource doesn’t have to be super complicated, it can be a one page download, it can be a checklist, it can be a short ebook, PDF situation, it doesn’t even have to be more than like, five pages, you know, increase this on Canva. Super simple doesn’t have to be a whole ebook, doesn’t have to be a free course doesn’t have to be any of that it can be.

And if it makes sense for you. And if you’re in a position to invest the time and energy and resources in creating that, then more power to you. But I say start really, really, really, really simple.

Because in this first year to three years of your business, you are going to learn a lot about yourself for sure. But you’re going to learn a lot about the person that you can best help. And you’re going to learn a lot about them through working with them. And through engaging with them on social and through learning about them based on what they’re sharing on social media. Learning about what your preferred way of working with your clients is like what what is your ideal arrangement? What is the best way that you like to show up? So I would say, you know, keep it really simple, because this is going to change in a year’s time, you know, you’re going to pivot in a year’s time. And so create a system for social media publication. So set one day a month, where you are writing, you’re determining those four topics you’re going to talk about next month, you’re writing out all the social media captions, you’re creating the graphics for those and very simply in Canva, or, you know, photos that you’ve captured, you can also do that. And then publishing those throughout the month, and engaging on social media. And that way, meaningful engagement can take your marketing, so far so meaningfully engaged, intentionally engage with that ideal customer and the ideal client. And if you’ve selected the right platform between Facebook, Instagram and LinkedIn, then there are going to be a lot of your people on there. Okay. So meaningful engagement, dedicate, you know, 20 to 30 minutes a day to meaningfully engage with them. And the lead magnet so that free resource so having that as a free resource that people can access and learn more about your offering learn more about you. It’s also a great first it’s like a sample. It’s like a taste test, I guess you could say, you know, it’s that first experience and interaction for a lot of people with your brand, with your company with your service with your philosophies.

This is an opportunity to give them a taste of your sauce, right like this is what I’m all about. And this is what it’s like to be in my world and to work With me, this is what it’s like to learn from me, this is what it’s like to interact with me. So it’s definitely a first impression type situation.

So you want it to be really, really reflective of you. And also professional. Okay, so this is another aspect of marketing, sales and delivery is professionalism. We’ll talk more about that for sure. Let’s talk about sales. And this, I’m going to, I’m going to try to move a little bit quickly, because there’s some other things I want to talk about too, and I want to touch on. But this is important.

So when you’re marketing, and when you begin to publish content consistently on social media, so at least three times a week, you’re engaging meaningfully 20 to 30 minutes a day, and you have a free resource that you’re directing them to, and I’m I meant to mention this earlier is in your social media posts, it doesn’t always have to be a, you know, hire me, hire me, hire me hire me with that call to action at the end of all of your content you’re publishing, it can be and sometimes it should be. But you also want to have another call to action. And that call to action can be download our free resource, access our free resource, opt into our free resource, whatever that is. If it’s the ebook, if it’s the checklist, private audio feeds, like the one that you’re listening to right now that we used for do business better, is also becoming a popular lead magnet, and I love it, it’s something that I’m actually going to explore in the future is creating a series of audio recordings, so sort of like a five part series that takes them through either my process, how I support my philosophies, sharing more about you know, where they are, where they want to be, and how you can help them get to that place and what your process looks like. You can also use this type of audio series, to share different stories based on you know, your experiences with past clients, and your personal experience, research you’ve done, etc. So what once that person is in your world, and they’re your marketing is working, they’re like, I’m interested, I’m really interested in this person services, and the person is interested in your services. Maybe they opt into the free resource they go through, they’re like, Okay, I want to work with this person.

So they want to work with you, your marketing is working, congratulations. And so for a lot of people, the next step is book a call and we can talk, I want to suggest that you have an application process. An application process doesn’t have to be a very complex, complex or complicated thing. It can actually be quite simple. And it can be five questions. You want to learn who they are, you want to learn who they are. You want to learn what they’re all about, what problems they’re facing, what kind of business they have, or what kind of lifestyle they live, and what it is that they desire, ultimately, so what solution are they looking for? What results are they looking for. And then that way, you Oh, you also want to make sure that they are in a position to invest in your services. So one thing to have in the application process is transparency around the fee associated with your signature offer. So if you’ve already, if you’ve developed that signature offer, and you have a set fee for that one signature offer, be upfront about it, make it very clear, don’t hide the ball. And don’t try and get them on the phone.

So you can share that with them stated in the application. And it can be something as simple as you know, after they’ve provided the information on who they are, what they do, what kind of support they’re looking for, what solutions they’re looking for, what problems they’re facing. And then just share that our services start at or an investment in our offer if your marketing was one specific offer is $5,000 or whatever the fee is, are you in a position to invest in your business or in yourself and then having a drop down menu for example, and you know, this is one approach. If you find that there’s a different approach that would work better for your ideal client, please, you know, try that experiment. See how that works.

Stay consistent with the experiment look up the scientific method by the way, the scientific method is is a great approach for trying out different things in your business but okay, that was a was a sidebar. So we were talking about transparency and the pricing in our application. And so are you in a position to invest? Are you prepared to invest in your business in order to achieve these results? The options? Yes, I am immediately or Yes, I am ASAP. Yes, I am in the next 30 days, yes, I am in the next six months, etc. Now, this will be helpful because if it is a yes I am or No, I am not, excuse me, maybe in the next six months, maybe that’s their answer, you don’t need to get on a call with this person, they’ve already let you know that they’re not ready to invest. So maybe they’re just inquiring, maybe there’s something you can just send them via email, that way you can save your time, and not have to get on the phone with them. Now, let me say this, because I feel like this is important. Getting on the phone with people is not a bad thing. Spending time talking with people, especially in the early days of your business, I think is actually really great. And I’m glad that I did it. I used to have so many discovery calls free discovery calls with prospective clients, people that were interested in my services. And I had a really low conversion rate during that period, I think it was like maybe one in four calls would sign for a good period of time in the early days. And some people might hear that and they’re like, Oh, my God, what in the world, some people might hear that think, Oh, that’s great one and for converting, that’s wonderful.

But for me, eventually, having that many calls, and my schedule was just booked solid, I just had calls back to back, you know, Monday through Friday, most of those days, because my marketing was working. If you are strapped for time, that’s not going to be a good arrangement for you. For me at the time, I was not strapped for time. I had I had a lot of time, that was a resource that I had, you know, a lot of I had an abundance of it that time because I was new. I didn’t have a child, I didn’t have a lot of you know, adult responsibilities, I guess you could say, at that period of, you know, during that period of my life. So it was great because I had the privilege and opportunity to chat one on one and do the best type of market research you can possibly do. I got to talk to so many people and learn about what they were doing, and learn about what they desired, what they were planning, what they prioritize what their values were. And all of that really informed my ability to support one get clear on who I wanted to support and to best support that individual. So having sales calls is not a bad thing. I think having sales calls can be a great thing or having discovery calls, whatever you want to call it. i If you guys know Tatianna O’Hara, she calls these decision calls, which I really liked that I called it discovery calls for a while, in my early days of my practice. And then you know, some a lot of people call them sales calls. And ultimately, they are sales calls. But I like the labeling of it as a decision call. Because by you want by the time you get them on the phone, you want to have some information on them, you want to understand who they are and what they do and what they need. And if they are someone that you can help.

And if they’re not someone, you can help send an email and let them know, you know, you don’t have to get them on the phone. And you don’t have to spend your time on the phone with them. In order to tell them that don’t get the on the call at all. After you receive the application. If you’re looking over and you’re like oh my god, this is the exact person I can help. They are describing situations that I can absolutely provide support, and then get them on a call if necessary. If you don’t have to get them on a call, and if you feel like they’re ready to move forward, and they just want the invoice in the contract and to get this party started then do that. Having a call can be helpful. If you want to, you know just make sure that it’s a it’s a good fit, you know, quick vibe chat. There’s nothing wrong with that. That’s a good thing. You just want to make sure that you are you know filtering out you don’t want every single person that submits an inquiry to be able to get on your calendar. That’s a great practice to implement early on.

So yeah, I’m automating that marketing process, automating the sales process. So further refining and streamlining that sales process and that way you’re not having to waste time or energy or resources, talking to people that you ultimately won’t really be able to help or they’re not prepared to begin working together. And so when it comes As to marketing, sales and delivery of the service that you sell. There are opportunities for you to hire within each of these departments, there are opportunities for you to outsource different aspects of each of these departments. And so you want to consider which of these can I hand off, which of these can I automate, and which do I actually enjoy, maybe you really love the delivery and you want to spend all your time there, that means you want to focus on allocating resources to the, to the automation, and systematization of and possibly delegation of the marketing and sales aspects of the business of that offer. If you really love the marketing, and you really enjoy doing the marketing and the delivery, you want to bring someone in to support in that. So for example, you know, if you are building an agency model, you know, maybe you want to focus on the high level marketing strategy, etc. And you bring different industry professionals, account managers or, you know, specific subject matter experts in that specific field. So if you deliver, you know, whatever service within your agency, if you deliver whatever service within your coaching model or consulting model, maybe you really love to operate in the marketing world. So you want to focus on marketing, you want to operate there. And that means you need to focus on delegating, and automating and streamlining within the sales and delivery of the service. Okay. I also want to put this, put this out there, because I hear a lot of people talking about higher, higher, higher, higher, and I’m all about hiring, I’m all about building a team to support you, in business and in life. Shoot, that’s been the theme for me last few years.

But don’t feel like you have to hire someone on a monthly retainer, you don’t have to create a monthly overhead that you have to maintain month after month, consider hiring on a project basis. You know, so if you’re looking to have someone support you in the marketing, or if you want to have someone support you in the delivery or in the sales or whatever, maybe it doesn’t have to be a monthly retainer or an employee or a contractor that you work with month to month. It could be a project basis, or maybe even, excuse me, maybe even a VIP day style. Jordan Gill, she was a guest on this series, she talks a lot about VIP days in her business, we didn’t really touch on it much during the interview. But if you know Jordan, then you know, that’s what she’s all about. So working with people in that same capacity a day rate, you know, having one day, maybe a four hour block, maybe it’s a 90 minute intensive, whatever makes sense based on the needs of you and your business. You can work with people in that capacity. All right, and then let’s talk about professionalism and automation. So professionalism is key. That’s why we want to move away from the scrappiness. We want to move towards the savviness. We want to really clean up our operations, clean up our presentation, how are we conveying our brand and our business and our services digitally and online? What is our online home that people are coming to? Is it, you know, free from sloppiness, you know what I mean? So how are we delivering in your contract? When do we have a contract? Let’s start there. So having a legitimate contract in place with your clients, with any professional service providers, your hiring, or anyone that hires you, you need to have it in writing. I’m also all about canned emails for standardized standardized communication. So if you find that you’re working with clients, and you’re sending the same emails to onboard them, you’re sending the same emails throughout the service, you’re sending the same emails to offer them. standardize all of those emails. Yes, you can customize them on a case by case basis as needed, but you’re gonna find for the most part, you don’t need to customize them. For each client. You can standardize that communication. And I love using a tool like dubsado dubsado is a CRM it’s a Wait, what is CRM customer? Custom client relationship management tool? Yes. Okay, sorry. I blanked there for a second. Like what is CRM? You know, when you hear something for years and years, and then you just, I guess it just becomes, you know, unconscious? I don’t know. Okay. dubsado is a CRM tool, you can use dubsado for storing your project notes with clients for delivering canned emails throughout for managing the process and you can see it at a glance within dubsado where you are in the project and where you are in the process of working together if there are different stages of your work together, which there likely are in the delivery of the server. As you can deliver contracts through dubsado, and receive signature through dubsado, you can schedule calls with clients using dubsado. It’s really, really good. Definitely consider it, I know we have an affiliate link somewhere, you can get a good deal through our affiliate link. So I’ll see, I’ll try to make sure that that is included in the show notes of this episode. But definitely, from a professionalism standpoint, you can start out scrappy sent us a Gmail email address and send the contract as a PDF for them to sign sometimes in some contexts that’s necessary, depending on who the client is. Some organizations, if you’re working with large organizations, maybe they do need a PDF contract so they can review it internally, before they sign it. But if you’re working with individuals, if you’re working with coaching clients, or if you’re selling services to a client one to one, then dubsado could be a game changer for you. And I highly recommend you check it out, and that you implement the tools available to amplify your professionalism, and really enhance the experience for the client. You know, when I use dubsado, with my clients, it’s just you know, there’s always a remark made about how Wow, that was so seamless, and professional. And a lot of the time, I just had to press one button and the dominoes begin to fall. So highly recommend you check it out dubsado If you’re not using something similar right now. And then I want to talk about client relationships and boundaries, because that’s related to contract. So you already know what I’m going to say, you know, it’s important. And it’s having all of your professional relationships in writing in a written contract. This is step one, to setting your relationships up for success. So a few of the types of disputes that you can get into with a client include misaligned expectations, and a misunderstanding of what the client thinks they’re paying for, and what you’re actually offering and agreeing to provide to them within the scope of the contract. So it’s not even in the term. It’s not even in terms of the subject matter.

So it’s not that they think they’re paying for, you know, health and wellness related services, and you’re actually providing finance and money related services, not that it’s okay, I thought I was going to receive this type of support, but I’m actually receiving this type of support. As it relates to, you know, timelines. So how long does the support last? What type of support is provided? Are there different calls? Are there different sessions? Are there different resources are they is there access to, you know, whatever it may be.

And so it’s in terms of scope. So it’s incredibly important for you to specify in writing the specifics of your service in its entirety, that means outlining the deliverables and any time or access that they have to you or support that you’re agreeing to provide as a part of your service package. Another dispute could be refund requests, or disputes related to payment schedules or payment plans. So you want to be really clear as to what your policy is around refund requests, what your policy is around payment schedules, late payments, if they are on a payment plan, etc. And that way you can mitigate and reduce the likelihood of a dispute coming up and in the event that there is a question about it. Or if there is a misunderstanding, there, there are few things better in business than being able to go back to the contract, and revisit that contract. And let’s see what we agreed to when we began this relationship. And then what is in writing is what rules. So get it in writing. So I know it’s real. That’s what it’s all about. So guarantees another thing I want to talk about, I suggest not providing a guarantee if the results your client achieves or they’re hoping to achieve if those results are heavily dependent on the client’s input and efforts.

So in other words, if you’re coaching a client, and they’ve set a goal or a number of goals, you want to ensure that it you’re providing support to them, yes, but also that in right in your contract, you’re clearly stating that you can’t provide any specific guarantees as to the results. So if they fall short of their goal, that’s not going to be grounds for them to you know, demand a refund, or void the contract for whatever reason.

And then finally, I want to touch on liability and protecting yourself and your business and your client. Because contracts are not they’re just they’re not self serving, they shouldn’t be self serving, at least they should be, of course in your best interest as a business owner and to shield you from liability and to protect you from any unnecessary harms or risks, but then also to protect the client by clearly effect and effectively communicating the limitations on the type of support that you provide. So some examples of this If you are a health and wellness professional, you really need to make it clear that you don’t provide health care treatment, or medical diagnosis, or mental health advice, and that this is not therapy, etc. And be sure you don’t cross that line. In practice, if you’re a business and marketing professional, clearly disclaiming that you do not provide legal advice or financial advice or investment advice in your contract, and this can shield you from particularly messy situations, should your client become involved in an issue, or if they have their own legal problems going on, you want to make sure that you have a protection in place, and you’re shielded from that. And then my final example for you is if you are in the Money and Finance and let’s say let’s say money management. So money management, money, mindset, personal finance, business, finance, if you’re in that world, if you’re educating on investment, investment education, I know that that’s a very popular thing right now, as well. You want to make sure you’re expressly confirming that you do not provide specific investment advice or tax advice. And this is a way for you to cover your bases, right, make sure that you’re shielding yourself from potential liability, if there are claims against you, you can go back to that contract and say, hey, look, you signed this contract. And it clearly stated that that’s not what we’re doing here. And that you were under the impression and understanding of that not being the case here. But the second part to it is make sure that you don’t cross that line, make sure you’re not providing that type of advice, having these protective measures in writing, and being conscious of those boundaries that are in place throughout the professional relationships.

Those are two major keys to creating positive working relationships within your business, and lessening the likelihood of legal disputes coming up. And let me just tell you, when a legal dispute comes up, there are you would probably do just about anything to be done with it and not have to be, you know, dedicating your time and your energy and your money and your focus to resolving it. So that just goes to my philosophy of being proactive when it comes to your business in general. But especially when it comes to the legal foundation, and having those protective measures in place. Because being proactive, can really help you avoid those situations entirely. Whereas if you’re not being proactive, you don’t have a choice but to be reactive later on.

And when it comes to business, legal stuff and legal issues, it comes with the territory, it’s the nature of doing business. And so you’ve probably heard me say this before, you know, you’re either going to you’re going to be one of two people, when that when you enter that territory when those issues come up, is are you confident? Are you feeling good about it, like I’m ready, I’m ready to face this. It’s okay, we can handle this, we’ve we were proactive about it, we have measures in place, we’ve got a great contract in place. You know, we did our due diligence upfront, so you’re calm, cool and collected, ready to confidently face the situation.

Now, if you didn’t do all of those things, and you continue to delay, and you know, procrastinate and have you know that that shaky foundation in place, when it comes to the legal stuff, you’re going to be shaking in your boots, not sure what to do desperate scrambling, trying to find a lawyer to help you sort this out. And by that point, it’s going to be a very expensive problem to fix, because it’s not cheap to do damage control. Okay, I do want to talk briefly about digital product creation, because it does relate to working with clients one on one, and I want to say one thing, do not rush into creating a digital product, the best type of digital product and the best digital product creation is based on a wealth of experience, from working closely with the person that you’re designing this digital product for.

So when I say a digital product, this might be an ebook, this might be a course, this might be a template, this might be a digital download of some sort. Work with your clients work with your clients, and then take a step back and take a look at what that common thread is, and what that common need is for all of the clients that fit into that specific category of the type of client and the type of purchase or you want to design a digital product for and another approach is to consider what you ideally would love to see your client come to you already having in place or already having implemented. So maybe that’s some specific knowledge that you would love for them to have some foundational knowledge before you begin working together. Maybe that’s a specific system or practice to have in place already.

So maybe that is an ebook. Maybe that is a course maybe to deliver information. Maybe it’s a template for a system or a tool. for something that is ready to use and that they can implement immediately, okay? So don’t rush into the digital product. Your digital product will be incredible when the time comes. You just want to make sure that it’s based on a wealth of experience and information and data collected through your experiences working with your clients. All right. Okay, well, that’s all I’ve got for you today. I hope you’ve thoroughly enjoyed this series, and that you’ve learned at least one thing that you can take back to your business and life in general, apply it stay consistent and experience growth and progress in a way that you desire to experience it. If you haven’t seen the memos, our annual birthday sale begins on Monday over at coaches and company.com. So mark your calendar for that browser legal contracts on coaches and company.com Get your wish list together, so you can be ready to go I highly suggest checking out our bundles or legal contract bundles and using the sale as an opportunity to upgrade your legal toolkit so that you have all the legal contracts that you need right at your fingertips that are available to you for whatever you’re working with a client one on one, a privacy policy for your website terms and conditions for your digital course, a contract with your team members, etc. There’s really no reason for you to continue roughing it, you don’t need to be lugging it out. You don’t need to continue with the scrappy style cutting corners, you know that digital duct tape holding your current legal foundation together, it’s gotta go.

So the best part is it doesn’t have to cost you 1000s and 1000s to do so. So check out the birthday sale when it goes live next week on Monday the 25th Tell a friend so we can collectively level up in this way. And I hope you loved every bit of this series. Thank you so much for being here. I will talk to you soon. Bye now.