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Trademarks – 7 minute read

We’re here to demystify this confusing legal stuff for you!

A trademark is a word, phrase, symbol, and/or design that identifies and distinguishes the source of the services of one party from those of others.

Here is a list of some examples of trademarks you may have in your online business:

▫️Group coaching program name⁣⁣

▫️1:1 Coaching program name⁣⁣

▫️Mastermind community name⁣⁣

▫️Podcast name⁣⁣

▫️Name of intensive/VIP Day/1:1 session⁣⁣

▫️Name of signature service

▫️Company name⁣⁣

▫️Your IG handle⁣⁣

▫️Logo⁣⁣

▫️Slogan/tagline⁣⁣

▫️Signature service name⁣⁣

▫️Acronym you teach in your program⁣⁣

▫️E-Course name/title⁣⁣

▫️Name of your digital product

▫️Nickname you use to address your community members⁣⁣

▫️Name of your signature formula/method⁣⁣

▫️Title of your e-book/digital product series

⁣⁣

Yep, ALL of these are potential ASSETS that you can secure *exclusive rights* to and can add to the overall value of your business.

Did any of these surprise you? Your business is chock FULL of valuable assets & you didn’t even know it! More importantly, they aren’t protected…

Do I need a USPTO registration?

If you’re building a business & brand online & providing services to clients across the country, you should consider the trademark protection process to ensure that 1) others are aware of your use of the trademark (this can act as a deterrent for potential infringers); 2) that you are not infringing on another company’s trademark or intellectual property (and that you avoid expensive legal problems that come along with that!); and 3) to provide you with the exclusive rights to use that trademark in connection with your type of goods or services.

Do you need a registration? The real question is, do you need to protect your business’ intellectual property? Would you be upset if you woke up tomorrow to see another coach in your industry using your same program name?

What about if you received an email in your inbox tomorrow from someone saying that they own the registration to your program name? Anddddd that they’re demanding you stop using it immediately.

Yeah… not a good look.

But it’s all avoidable!

Final Thoughts

The time to go through the trademark protection process for your company’s brand, program, &/or product names is not after your business has grown & developed fully; by then, it may be too late. And if you haven’t done so yet, there is no better time than now to get the process taken care of.

Clear the name, secure your registration, & begin to build the company of your dreams on a solid legal foundation. This bulletproof foundation can protect the most valuable assets you’ve created within your business & provide you with unshakeable confidence as you scale.


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