You’ve worked SO hard on your website. After hours upon hours of tech mishaps, revisions, and maybe the odd round of cursing at your computer (okay, okay….maybe a few rounds) you’ve finally got it exactly how you envisioned it.
The color scheme, the photos, the glowing testimonials…you’ve got it all, right?
Except probably two little things.
Two little things that actually happen to be *incredibly* important.
Now, before you start pulling out your hair because you’ve got to change your website (yet again!) bear with us. These two changes are simple fixes. They won’t add hours and hours to your already busy schedule, and they certainly don’t require you to be a techie (or have any special coding or design knowledge!) to make them.
Let’s get into the two website elements I see SO many online coaches missing, so you can finally get that gorgeous site of yours finished once and for all 👇🏽
1. Clear Terms and Conditions
The number one thing you’re most likely missing from your website is a clear terms and conditions policy. This list of guidelines sets the stage for the kind of relationship you and your visitors/customers will have. These agreements become *extra* important when you sell digital products on your website.
So if you sell courses, digital downloads or even physical products in your online store, it’s important that your terms and conditions outline things like:
- Your refund policy
- The guarantees and warranties that you offer
- ANYTHING that relates to the products or services that are being sold via your website
Remember: just because someone buys a low-ticket product/offer doesn’t mean you can neglect defining the relationship. Just like you’d send your high-ticket group coaching clients a written contract, make sure you take the time to spell out your policies and make them easily accessible on your website’s terms and conditions page.
By making your policies clear from the moment your client lands on your website, you and your clients will be #RelationshipGoals 👯♀️
- How you store that information
- What kind of information you’re collecting
- How they can contact you about accessing the information that you have about them
- How you’re using their information
These days, nearly everyone running an online business has some sort of freebie or download. It’s just not enough to pop up a form to collect addresses without informing users how this information will be used. You need to define your policy and make sure users know their data is safe with you!
We’ve seen far too many cases where business owner’s pulled from a random template or copied someone else’s verbiage, and it wasn’t even accurate or applicable to their business. Lying to your customers (even by accident!) isn’t a good look y’all 😳
How do I include this on my website?
Now that you’re up to speed on the finishing touches needed for your website, here’s how you can implement these changes straight away 👇🏽
Tip #2: Whenever someone is purchasing something or creating an account on your website, you’re going to want to make sure that they check a box that says they agree to the terms and conditions. This is a simple way to get customers to agree, without having to send every single customer a contract because that would take for-e-ver. Including this little step at checkout gives them a chance to go over what to expect from your service one last time before going ahead with sharing their information with you.
Trust us, it will be SO worth it
Don’t let these two important legal aspects of your website get overlooked! By adding these two things to your already *ahhmazing* website, you’ll be able to cover all your bases and show up as the confident business owner that you are. Plus, your website visitors and customers will appreciate your commitment to transparency…and love you that much more, right from the get go!
Check out our ready-to-use, lawyer-approved, plug-and-play legal templates! So you can stay profitable AND protected ✨
Not sure where to begin? We’ve got you. Jump into our FREE 20-Minute Contract Crash Course to get the legal lowdown on everything contracts! (Heads up: It’ll forever transform the way you view your client relationships!)
*The information presented in this blog post is for educational & informational purposes only. This should not be a substitute for customized legal advice from a licensed professional in a private setting. If you need legal advice, please consult with an attorney. This is not a law firm.