So you’ve finally birthed that new product you’ve spent ages on into the world. You’re feeling excited, nervous, and probably a little spent.
But your launch is just the beginning! There are actually a whole host of post-launch activities you should be scheduling to ensure the success of your new product or program.
It can be easy for the overwhelm to kick in once your launch is finally over.
You’ve just spent forever marketing your new program – showing up on social media, emailing your list, and maybe even hosting a free masterclass.
You’re ready for a nap!
But then you realize…
You’ve got students to serve. A program to deliver. And maybe even a bunch of customer service emails *already* sabotaging your #InboxZero moment.
Don’t freak out. A solid post-launch strategy can help you make sure everything runs smoothly. From protecting yourself from burnout to making sure your new students feel totally taken care of, all the way up to setting yourself up for success for your NEXT launch.
Sound good? Let’s get into the best post-launch activities to make it happen!
Take Time Off Post-Launch
The first thing to do post-launch is actually…nothing at all.
Let us explain. 👇🏽
Launching not only requires significant amounts of time, but it can also be a huge drain on your mental and emotional energy.
You’re showing up in full force to market your new product or program, which can take a lot out of you!
Not to mention, there’s a ton of uncertainty around the results your launch will yield, which can lead to stress and anxiety.
No matter how good or bad you feel your launch went, you need to allow yourself some time to decompress post-launch.
Schedule at the minimum a few days to recharge before you get back to your usual work routine.
This step is especially important if you have to deliver for your program – maybe there’s a live component like weekly coaching calls or mastermind group sessions.
A helpful way to do this is to leave a little wiggle room between when your cart closes and when the program starts.
As long as you’re transparent with your clients, it’s *totally* fine to have a later start date to give you some time to rest up before delivering your program. Rather than jump to it a day or two after you finish your launch, leave a week or two in between to catch your breath!
Even better? Book that cute little Airbnb cabin you’ve been eyeing for the weekend for some much-needed R&R.
Prepare Your Customer Service Support
While it’s important to take some time off to recharge, it’s also important to make sure your clients or students are getting the best possible experience, from the moment they purchase your product or program.
As people are receiving a digital product, getting access to your course, or being onboarded into your program, it’s important you prepare for an influx of customer service inquiries. Whether someone is having trouble logging in or needs a password reset, you want to be on standby to support your students!
This is not the time to leave your customers hanging.
Prioritize responsiveness so you can avoid having your customers feel neglected or experience buyer’s remorse.
This might also be a good time to consider hiring an administrative assistant to help with customer and technical support.
As your business grows, it’s unrealistic to expect you’ll be able to answer every single customer support request that comes through your inbox. Invest in a team to help take this task off your plate so you can focus on coaching and serving your clients at a higher level.
One way to make things easier for your team is to begin saving common customer service questions and issues in an SOP (Standard Operating Procedure) or email template library.
There, you can keep a record of the most common issues your customers experience, so whenever they pop up, there’s a clear record of your policy and how to respond for your team to use!
Conduct A Post-Launch Debrief
Did you know the success of your next launch can be heavily influenced by your post-launch strategy?
That’s why one of the most important post-launch activities to prioritize is a post-launch debrief.
Do you know the proverb, what’s measured gets managed?
Analyzing what went well – and what could’ve gone better – is one of the best ways to actually improve your future launch results.
Look at your numbers, and if you’ve had launches in the past, stack your current launch up against prior ones.
And if this is your first launch, be sure to store all of your launch data so you can refer back to it at your next launch.
Analyze things like:
- Total revenue
- Total profit
- Your conversion rate
- Email open and click-through rates
- Social media analytics
If you noticed that certain content pieces outperformed the rest, you can even save them and repurpose them for future launches! Because why reinvent the wheel when you can just reuse what you know works?
By knowing your numbers, and tracking key KPIs, you’ll know exactly what you need to improve for the next time you launch your product!
If you have a marketing manager or assistant on your team, or if you worked with a launch agency, be sure to share these numbers with those supporting your launch efforts.
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Launching can be an absolute whirlwind, but it’s important not to neglect key post-launch activities that can have a huge impact on the success of your product.
From taking care of yourself as the CEO to making sure your students are supported, a post-launch plan will help go from feeling frazzled in the wake of a hectic launch to calm and in control.
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*The information presented in this blog post is for educational & informational purposes only. This should not be a substitute for customized legal advice from a licensed professional in a private setting. If you need legal advice, please consult with an attorney. This is not a law firm.