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Let’s be real… there’s a whole lot of coaches starting online businesses these days.

And we love to see it! There’s truly room for all of us to succeed and build thriving businesses that support our lifestyles while making an impact through our special sauce.

But with so many new coaches coming onto the scene, it can feel a tad difficult to stand out. 

You may even find yourself slipping into imposter syndrome mode, wondering to yourself, “There are so many brilliant people out there doing the same thing as me… why the heck would anybody choose me?!”

It’s time to kick that imposter syndrome to the curb and remember — your work is one of a kind, friend, so it’s about time you start acting like it.  💁‍♀️

It’s all about owning your brilliance, packaging it up, and claiming it as your own.

So how can you do that, you ask?

With a signature framework, sis. 

A signature methodology or framework is a step-by-step process unique to your coaching business that you take each client through to produce consistent results. 

Your method is what you teach and how to teach it. It’s what allows you to immediately stand out and distinguish yourself from every other coach in the online space.

Now, let’s get into it. 👇

Name Your Signature Framework

You might be thinking to yourself, “But I don’t have a signature framework or method!” However, we bet you do!

You probably just don’t have a name for it yet. Although you might not have a formal method, you probably have a set of steps, phases, and strategies you take nearly all of your clients through.

Say, for example, you’re a mindfulness coach. 

For a moment, put yourself in the shoes of your ideal client.

Your ideal client is looking to invest in a mindfulness program, and they’re searching through social media. 💻 They’re scrolling and scrolling and all they keep finding is: 

“6-week mindfulness group coaching program with Amy”

“12-week 1-1 mindfulness coaching with Priya”

“A mindfulness masterclass with Mina”

“Mindfulness coaching to de-stress with Chloe”

Your ideal client keeps on scrolling…all of these profiles of mindfulness coaches seem to bleed into the next. 

But then they come across your page, where they learn about:

“The P.A.U.S.E. Method”

Now that’s something different. They click through to your sales page!

Instantly, you appear to be teaching something completely different than any other mindfulness coach on the ‘gram. Your method is what sets you apart from the crowd, showcases your unique teachings, and allows dream clients to find you and connect with you. And it is absolutely essential if you want to set yourself up for success in the long run!

In this example, The P.A.U.S.E. Method is a trademark. P.A.U.S.E. is an acronym and each of those letters stands for a separate part of your framework. And while other mindfulness coaches may teach similar principles or concepts, nobody else has packaged it up and trademarked it like you!

This gives you a distinct advantage. 🤓

If you’re unsure about what your method is, take some time to brainstorm about the exact steps and strategies you take your clients through. Using an acronym or alliteration is a great way to make your method easy to remember!

Questions to Ask Yourself When Naming Your Coaching Framework

  • Is this name easy to read and say out loud?
  • Is this name unused by online coaches and other businesses?
  • Does this name hint at the main topic or impact of my coaching offer?

Package Your Signature Framework

You don’t need to give away all of your secrets before a client pays, but you should give your audience a basic understanding of what they’ll be receiving from your signature framework.

Unless your audience member is already obsessed with the transformation you provide, then they’ll probably need to know more than your program name and cost before making a commitment.

Elements of Your Coaching Framework You Should Clearly Define

  • Weekly and/or monthly deliverables
  • Amount of individual and group access to you
  • Timelines and milestones of the entire program
  • Expectations around online communication
  • What the client needs to bring to the coaching relationship to succeed

Having these aspects of your offer clearly outlined will help you not only with your marketing, but you’ll also know exactly what to include in your written contracts. 🙌

Connect Your Framework With Your Clients’ Wins

The best part about creating a trademark for your methodology is being able to tie your client’s results back to your signature framework. 

You’re able to confidently say, this is me, this is my signature methodology, and this is the kind of transformation you’ll achieve by joining my program. 

Everyone loves to follow a process. There’s comfort in being able to follow a step-by-step method that has worked for countless others that have come before you. 

When you trace back your clients’ successes to your signature framework, you’re seen as a true expert. And those who follow you become confident that your method produces results. 

When your clients/students achieve epic wins, your method gives them something to tie it back to. 🥳

For example:

“How did I transform my relationships? The P.A.U.S.E. Method.”

“How did I transform my mindset? The P.A.U.S.E. Method.”

“How did I transform my health? The P.A.U.S.E. Method.”

And now you’ve got people busting down your door to access your unique process, your special sauce, that thing that makes you you that no one can stop raving about. 

Invest in Your Signature Framework

Trust us — create that trademark. Invest some time and energy in creating your framework and then coming up with a distinct name to identify it. 

Because you are special. The way you see the world is unique, and you have something to contribute to this space that nobody else does. 

Creating a trademark will help name your genius and ensure you don’t get lost in the noise of the online biz world. Your people need you, so let’s make sure they get access to your brilliance, mmmkay?

Paying for a trademark is a must for anyone who wants to set their business up for long-term success, and doesn’t want to spend years building the coaching business of their dreams, only to realize they might have to give up the brand they worked so hard to create.

Need more support creating (and protecting) your unique coaching framework? Read our guide on conducting a trademark clearance search without hiring a lawyer. It’ll give you a step-by-step process for picking the perfect program name without accidentally infringing on other online coaches.


Check out our ready-to-use, lawyer-approved, plug-and-play legal contract templates, so you can upgrade your client contract while staying Protected & Profitable™✨

Not sure where to begin? We’ve got you. Grab our FREE Legally Launch Guide to get the legal lowdown on everything in entrepreneurship, without the confusing mumbo jumbo. We’re serving it up straight and to the point. (Heads up: It’ll forever transform the way you view your client relationships!) Grab your copy now!

*The information presented in this blog post is for educational & informational purposes only. This should not be a substitute for customized legal advice from a licensed professional in a private setting. If you need legal advice, please consult with an attorney. This is not a law firm.

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