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Hiring your next professional coach — or your first — is one of the most important decisions you could ever make.

As you move forward in your life or business, a coach can provide you with an outside perspective and guide you to success. 

A coach can be your:

  • Cheerleader
  • Biz BFF
  • Expert guide
  • And trusted confidante

All rolled into one package. ✔️

And while there are some fab coaches out there who can help you take you to the next level, the decision about who to hire can be overwhelming AF.

Not to mention, many coaching packages these days can be 4 and 5-figure investments. 😩

It’s easy to get caught up worrying, questions swirling around your head like:

Will I make my money back on this investment?
Am I going to get the results they promise?
Will I get the support I truly need?

So to make sure you get the most value from your coaching investment, we’ve outlined 4 steps to take before hiring your next coach. 

Let’s make sure you’re putting yourself in the best position! 👇🏽

4 Ways to Confidently Hire Your Next Professional Coach

1. Decide on What Kind of Coach You Need

The first thing you should do when hiring your next professional coach is to reflect on the kind of coach you think you need.

A coach can be a great resource for any business owner, but they are not the right fit for EVERY person. 

The more specific you are in deciding what areas you need help on, the better.

Rather than just saying you need a life coach, is there a specific area of your life you’re looking to improve?

👉🏽 Maybe you desire to start a loving relationship this year, so you look into hiring a dating or relationship coach. 

👉🏽  Want to get better at managing your budget and finances and begin investing? You can look into hiring a money coach.

👉🏽 Maybe you’re interested in enhancing your health and eating habits, so you consider hiring a health and nutrition coach.

Define Your Priority

On the other hand, you might know that you’re specifically looking for a business coach.

But even this is way too broad. 

Expecting a business coach to be all things is a sure-fire way to end up disappointed.

Spend some time identifying what particular area you want to improve in when it comes to your business.

Is it team management, leadership, marketing, or even operations?

Take the time to reflect and figure out which area you need to focus on most. 

Because the wrong coach can waste your time and money with little or no return on investment.

And sis, that’s time and money you just don’t have. 🙅🏽‍♀️

So look at what your needs are. The clearer you can be about the specific support you need, the better.

This is also a great time for you to reflect on what specific goals you have and what you’d like to work on achieving through your work with a coach.

Remember – clarity is queen, friend! 👸🏽

2. Ask Your Community for Recommendations

There are 2 ways that you can dip into your network for referrals or recommendations on coaches. 

  • Getting referrals from community and business associates
  • Looking into a pre-vetted community directory

Referrals are form of social proof from a trusted source that’ll give you validation and credibility when searching for the right coach. ✅

Referrals From Friends & Community

A solid strategy is to ask your community or business besties for recommendations on coaches that have helped get results in the past.

Chances are, you know a person who knows a person who can help.

And referrals are golden.

You’ll be able to get recommendations from people who have been in your shoes and have had a coach help them achieve all their big business goals. 💪🏽

Pre-Vetted Community Directory

Another way to get community input is to check out the coaches that have been pre-vetted for their ability to coach and help facilitate results for their clients.

You can do this by checking out our Vetted & Verified Business Directory which features the Crème de la Crème of service providers!

We make it so easy for you to search specific keywords and niches when hiring your next professional coach.

The bottom line is this 👇🏽

You want someone who has helped get entrepreneurs just like you the results they desire in their business. 

You’re looking for someone with a proven track record.

Not someone who’s experimenting on you.🙅🏽

Check out our verified directory and testimonials for a closer look.

3. Identify Ways in Which You Would Like to Work With a Coach

There are a number of ways you can begin hiring your next professional coach.

Your learning style and approach will depend on your personal preferences, needs, and what kind of investment you’re looking to make in your business. 

Examples of different  ways to work with a coach are:

  • One-on-one coaching options
  • Group settings
  • VIP workshop days
  • In-person trainings
  • Virtual trainings
  • Digital products like courses

Some coaches offer group programs in addition to their one-on-one coaching services. 

Group coaching containers can be more financially accessible than one-on-one, which can be great if you’re looking for a more affordable coaching option!

You’ll also be able to create new connections, learn from others’ experiences, and gain extra support and encouragement. 

And who doesn’t love making new biz besties?! 👯‍♀️

But great as a group coaching program can be, decide with caution if you’d like to invest in a group program option.

There can be less individualized one-on-one attention, and it can be easy for you to get lost in the mix, unless you’re a go-getter, or if you find yourself thriving in group settings.

Unless the promise of the group program is well aligned with your personal goals, you may want to choose a one-on-one coaching option to better suit your needs. You’ll be able to create a space where you can receive the support that you desire! 

4. Research Their Content and Low-Ticket Offers

The best coaches in the world give insane amounts of value to their clients.🔥

But how can you figure out what coaches are worth your time? How can you gain insight into the value they can offer you?

👉🏽 The final step is to consume their free content and enroll in their low-ticket offers.

How much effort someone puts into their free content will give you clues into what kind of effort will go into their paid content. 

If their free content is fluffy and skims the surface, you’ll probably see more of the same once you decide to invest. 🤷🏽

So do some research and check out their smaller offers to see the:

  • Quality of their work
  • Style of coaching & communication
  • Learning/teaching method of delivery
  • Overall approach, framework, and philosophy

And the best case scenario?

You experience a “micro-win” from the free or low-ticket offer, showing you that investing in their higher-ticket programs will help you achieve even bigger results!

Ultimately, hiring a coach can help improve areas of your life or business that you seek to develop and receive the support that you’re needing in this season of your life.

What We Covered

By following these tips, you can increase your odds of entering into a successful coaching relationship.

Coaching packages can be significant investments of time, money, and energy.

So sis, it’s important for you to take your time when hiring your next professional coach.

And once you do, you need to make sure you’re legally protected.

Here at Coaches and Co., you know we already got you! 🙌🏽

Our Contract Shop has a coaching contract template for all your business needs. And each template includes all the information you require.

Our lawyer-approved, affordable and customizable contract templates are there to protect you from personal liability and professional liability. 

All you need to do is fill in the customizable fields mad-lib style, and you’re good to go!

No more stressing about contracts. 🙅🏽‍♀️

Let us take care of that!


Check out our time-saving, plug-and-play contract templates for entrepreneurs here.


Check out our ready-to-use, lawyer-approved, plug-and-play legal contract templates, so you can upgrade your client contract while staying Protected & Profitable™✨

Not sure where to begin? We’ve got you. Grab our FREE Legally Launch Guide to get the legal lowdown on everything in entrepreneurship, without the confusing mumbo jumbo. We’re serving it up straight and to the point. (Heads up: It’ll forever transform the way you view your client relationships!) Grab your copy now!

*The information presented in this blog post is for educational & informational purposes only. This should not be a substitute for customized legal advice from a licensed professional in a private setting. If you need legal advice, please consult with an attorney. This is not a law firm.

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