What *is* a brand? If your answer is ‘a logo’ – we need to talk!
Your brand is a combination of many things. Yes, your logo is a part of that, but it’s a bigger picture you need to paint and bringing it all together for us is Brand Designer & Strategist, Jasmine Easter.
Jasmine & I discuss:
⚡️ The major components of a savvy brand strategy
⚡️ Why your brand must be deeper than a logo or colors
⚡️ How to figure out if you need a rebrand or just a brand refresh
⚡️ Pro tips to figure out your signature style
⚡️ How to get started whether you’re brand new or an experienced entrepreneur
⚡️ Jasmine’s go-to tools for developing your brand
🎧 Listen to this interview on Apple Podcasts: Coaches & Company Radio
DM us @coachesandcompany or leave a comment below with your thoughts, how you enjoyed the interview, & any follow up questions you have! We wanna hear from you!
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@jasmineeaster_ on Instagram
Watch the full interview below 👇🏽
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Read the transcript below:
Disclaimer: This transcript has been auto-generated – please excuse any typos or grammatical errors.
0:02
Hey everyone, and welcome back another episode of 21 days of business. If this is the first time you’re catching this video series, welcome. My name Yasmine Salem Hamden. I’m the founder coaches and company.com. We are your go to digital destination for all things legal and your entrepreneurial journey. And also the month of November, we’re going to be sharing incredible interviews with guest experts each day answering your questions as they relate to your business. And today, we’re talking about what essentials we need, and are needed from a brand and designing perspective, branding and design perspective. When you’re first building your business and brand isn’t just a logo, I just need to pick a color. Where do I begin? And what exactly do I need? And joining us today? For the conversation is brand strategist and web designer Jasmine Easter. Thank you for joining me, Jasmine,
0:51
thank you for having me.
0:53
I’m so excited for our conversation today. Because this is truly the fundamentals right? This is truly the foundation to a business a brand communicating your message, presenting yourself to the world because we are such a I mean, the platforms we’re using. They’re very visual, right. And so it’s, it’s a very important thing. But as we’re going to talk about today is it’s so it goes beyond just that, right, it goes deeper than that, beyond just the graphics and the visuals and the colors. While they’re important, and they play their role. There’s also more to be considered, and to be planned for and thought through. So for those not familiar with you, if you could please share a little bit about you and your work.
1:33
Yes, so I am a branded website designer for female entrepreneurs. Most of my clients are high ticket coaches, they tend to do like one on one or group programs. But I do work with service providers all across the board. And so really, I started design about five years ago, really just looking to do this full time and really wanted to see what the weak spots were at the time I was doing collateral design, really only logos here and there, things like that. But what I realized was that you needed the full picture, right, the full brand in order to actually see success with design. And so that’s when I got into branding and rebranding.
2:17
Okay, wonderful. So I’m sure you’ve seen a lot in your time then because one entrepreneurship has just blown up in recent years. And while you’ve been in this space, and and two is, there are a lot of ways there’s no one right way to building a brand. But there are a lot of ways that you can go wrong when you’re building when you’re developing your brand and really laying that foundation. And so if we could just kick off the discussion by hearing your break down that you shared with me as far as like those three main components to your brand overall.
2:50
Yes. So all brands, I believe, need to start with a solid strategy, things have a signature style, and then finish with a simple sales system. So the solid strategy is really all about that blueprint, or those foundational elements for your brand. And really not even design part. But really just the knowledge so you can understand what and who you’re designing for. Right? So this is all about getting your vision, your goals, your mission, you know, who are you? What do you stand for? What is your brand story? Why did you start? How do you relate to your audience, and defining your service week, right? So some people do this as evaluator, I like to start from like your zero, our lowest cost offer all the way to like your high ticket offer. But basically deep diving into each thing, and understanding okay, this is this offer? Who is it for? What problem does it solve? Why is this valuable, you know, for your audience, and then doing a little competition check to get an idea of what is going on in your in your industry, right? Not as like a comparison thing. But really just understand what’s happening in industry? Is there a certain look or feel for your industry or an expectation visually, that you have to match or compete with, and then analyzing your audience? One of the biggest things that I like to do is basically say, what are the three to five words that you want to associate with your brand? How do you want people to feel when they come in contact with your brain? And that’s always a game changer when it comes to like making the creative direction really, there’s just like, Okay, I understand that. If a part I want a person to feel relaxed, right, or I want a person to feel like I’m trustworthy. Most of the time, those colors are going to be like a soft blue, or you know, maybe nude or neutral colors or something along those lines. And if you want it, oh my brain is like full and our brain is rebellious and you want us really bright, really bold colors. So it’s really important to understand how you want people to feel when they come in contact with your brand in order to design effectively.
4:53
Yes, so important because it is so much more than just what can Do I like, my favorite colors? You know, green? I also like LM, a little purple in there, like, you know, just do they look good together? Do they not? It’s more than that. It’s like, okay, let’s, let’s go deeper than that. foundationally, who is it that we’re trying to speak to who is it that we’re trying to deliver a message to, and this is going to be a part of that vehicle in which the message is delivered. So want to make sure that they’re ready to receive that message or that it’s prime for them to receive it. And getting clear on why we’re, why are we trying to send them? Why are we trying to deliver a message? What is our ultimate way? So I really appreciate you addressing that. Okay, so we’ve got that, that the the clarity around your mission or your vision, then we have the signature style?
5:46
Yes. So the signature style is really all all the things that you see the people the things that people love, right? So starts with mood board and board creative direction, which is really just a group of images. The best mood boards have variety, right? So we have a variety of color, usually a variety of texture, fonts, and just different photos or elements that does bring interest, you want to keep in mind those things about the look and feel that you you know, talked about with your audience, right. So making sure that that is solid, because I know in the design process, for me, that is a piece of collateral I reference the most and what if design the rest of the collateral, I reference the creative direction to design logo, to design the logo suite to make sure I’m designing the website anything because I want to make sure that that look and feel is consistent across the board. So starting there, and of course, I start on Pinterest, I feel like that’s the easiest way to go ahead and create your system. Right?
6:48
I really,
6:50
and there’s so many people who struggle with mood boarding but don’t realize they’re already boarding with their Pinterest board, they just need to add just a little bit more intention or even grouping things are light beings together. And that’s the thing too, like, I know a lot of people get confused in that process. But you can just go through and pin a bunch of things, whether the same color or not. And then group them later, like groups and make the mood board from there. much pressure on yourself. Yeah, because it can be a hard process. And again, really, as a beginner, the best thing is to just start with everything, literally just start and then go from there. So once you do that, usually you’ll start to see like a color palette kind of forming. And then also the same thing with type, you may see that you gravitated towards, you know more Sans Serif fonts or bold fonts or you know, whatever and kind of grouping in, I think another good idea is to create two different mood boards with two different looks, and kind of seeing what your audience likes the best. I know a lot of people will see people post like on their stories which move where do you like the best when they’re in the middle of getting a rebrand right? To see what naturally gravitate source or audience. And although you may not be paying for a rebrand, and you’re doing it yourself, you can do the same thing like creative variety, see what people like and see what the people who are already loving your content are loving your business, see what they’re already engaging with?
8:15
Yes, I love the that tip as far as the, of course, using Pinterest for the mood board creation process to kind of get an idea for like, what do I gravitate towards? What do I actually like? You know, what, what resonates with my community and with my audience. But I would love to hear from you as far as like, actually, because you you mentioned this and it’s true, because I’ve experienced it too. Sometimes there’s difficulty around like, Where do I even begin? Why should I even search? Like, do you have a preferred? Like? What are you searching on Pinterest to have results coming up? Is it about searching like, you know, for color palettes are searching for brand identities searching through? Like is? Or is it just looking through anything and any visual, any graphic that jumps out at you just put it on that board and then sort through those later?
9:08
Oh, honestly. So sometimes the process is all over the place, you know, it can be chaotic. So most of the time, I usually start with my brain rd starts going with certain colors. So it’s usually like okay, I know this person wants a trustworthy brand. And I know that maybe as a coach, right? There are certain things you know, kind of associated with that photography, which is like, you know, like computers are stationary, things like that. So I might search for like blue stationary. And then I’ll find stock photos or photos that are in alignment with the kind of glue that I like or what I think I might like and pin that to the board. So or I would look for like if someone had one ID if it was like oh I know this is a community. I might look for like a brand photos from like an event or like some kind of community based thing there. Exactly. group of people, and maybe there are colors in that that stick out somewhere. Okay, maybe I should search for these kinds of colors in this photo. So I’m usually looking for like two to three photos that usually stick out to me the most. And then clicking on that photo. And you know how Pinterest will be like, You should add more of these things to this board based on what you already have. And like kind of searching through that. If I’m looking for a certain kind of font, I’ll usually just describe it and then type or find or typography, usually you can, like get away with those three different variations to find different things. And then sometimes even just looking for logos in the industry is helpful too, just so you can get a good like gauge as to like what’s happening. And so I’ll do that as well, just to see, okay, like, I might want this kind of fine. Or maybe this font is used too much in this industry. I kind of want to stay away from.
10:51
Yeah, that’s a common thing. Mm hmm. I like looking outside of the industry to Yeah, looking at industries for inspiration.
10:59
Yes. Especially when it comes to Oh, my goodness, when it comes like social media collateral, right? Because I feel like we’ve all kind of seen the same carousels over and over. And we’ve all seen the same, quote, graphics over and over. Yeah, I think it’s cool sometimes to look into different industries. Like, I like looking at a lot of like tech stuff, like tech companies and like software companies.
11:22
Yeah, so yeah, so sophisticated. It feels like it’s just like a very, I feel like clean is the only word.
11:29
Yeah, it is super minimal, super clean. And then most of their most of our stuff is like information focus. So it’s like sometimes we get too caught up in the graphics and making them look cute. And it’s like we’re kind of hiding or like disguising, where we want to be the most important thing.
11:46
Yes, like front and center, that is the focus. Don’t worry about what this looks like. At the same time, we do want to maintain consistency and professionalism in the visual app, because again, you know, it’s a very visual world, you know, even beyond platforms, we live in a very visual world and that we’re talking about it before we started the interview is like creating consistency across in your signature style in all of your collateral, whether it’s what you’re sharing on social media, whether you’re sharing with clients, if you could share a little bit on that, please, as far as it relates to building brand recognition and brand awareness.
12:27
So okay, let me just cover the five are this
12:31
Okay, sorry. So we got we got number two. So, Cotter, yes.
12:41
Color, probably, brand imagery, brand imagery is the big thing, logo, sweet typography, and then elements. So if your brand has any patterns that are associated with it, or icons, which I feel like sometimes a personal branding space, I don’t know, I don’t feel like we really use as many patterns and icons is like other industries. But those are things that can help you stand out for sure. So those things are things you you want to make sure to craft like something signature and unique to you.
13:11
I’ll recap them, please, one more time.
13:14
creative direction, color palette, brand, imagery, logo, sweet elements in typography. So those are the six.
13:23
Yes. This design as it relates to your design.
13:30
Yeah, so making sure again, always using the same color palette, always using the same typography. And the same thing with imagery, right, making sure your imagery has the same look and feel. I think the area that people drop the ball aid as far as consistency is that they limit where they’re, they’re using their brain elements, right, or where they’re using their signature style. There are so many places basically to like reinforce your branding, right? Or reinforce your identity to make sure that you’re building that brand recognition. Even on Instagram. You’ll see people sometimes people use branded story graphics, sometimes they don’t. But you have an opportunity, right to create a branded story graphic, you have an opportunity to make sure you have you know templates for your Instagram feed. Even with your highlights, you can you know, break those down and brand those. And then even beyond that going into like people have group programs, you know, customize Facebook group header, making sure that you have like custom graphics, or even for launches, like you know, just making sure that you use your branding whenever and however, is going to help build that brand recognition in that consistency.
14:41
Yeah, so that when they see that texture or that icon or that pattern or that color palette, that combination of that color with that font. You want them to be thinking of you they don’t want you don’t want them wondering like who is that or is that that person? Oh no, they just use They just kind of look like we’re not here. For that, we want to know, we want to be recognized because you know, what you’re sharing is unique and your message is unique, you want to make sure that you’re identified in that way, in all the and I know it can get to feel very noisy in, you know, social media marketing in, you know, the branding world, but I think you would agree is the way to stand out is by leaning into the unique parts of your brand and having as many touch points as you can throughout your different business efforts and marketing efforts, so that people can interact with the uniqueness of your brand,
15:43
right? Absolutely. And then you also have to think to that, I know people love looking up to like their industry phases thing, and things like that. But you have to make sure I’m looking up to what I’m saying, their industry faves, or the person or the go to person, right. But it’s like, you don’t want to be looked at as the next so and so you as you. And honestly, sometimes that’s in alignment with who you are, what you’re doing. So you’re kind of like confusing your audience by doing that way. So just make sure you’re doing what makes sense for you, and your business and what actually connects with your audience. Instead of like, copying someone else’s like WEBSITE or copying their like graphics or that whole thing like that is you’re doing yourself a disservice. And you’re obviously the service. So 100% agree. Yeah, you got to make sure you’re showing up as you. And I know, one of the things too, that we talked about earlier was making sure that those brand photos, if you’re going to DIY, and not invest in anything, invest in the photos,
16:51
not DIY, these photos, y’all.
16:55
It look, you could DIY everything else, and like you know, get your stuff together. But like, please get the photos, the photos, literally, they make him break the experience, make a very big experience, right. And then you also have an opportunity for another level of connection. Especially if you’re a personal brand, you have a chance to have a photoshoot, right? That not only looks and feels like you, but gives people that tells a story about who you are, what is your day to day look like? What is your office was like? What kind of things are you doing? What kind of things are you interested in? Um, and that is just another level of connection. And so when it comes to people really spending their dollars with you, especially when you’re looking at visual branding and things like that. It’s really about the connection? How do they feel connected to your brand? And how do they feel moved to convert after connecting with your brand, and imagery is a large part of it. So there’s anything that you guys take away from this, take that
17:55
that’s a right there, like everybody can benefit from that tip for sure. And that I am in absolute agreement with you as far as the importance of that. That’s why we made sure to have a guest as part of our 21 days of business, a brand photographer, someone that has experience shooting personal brand photography as well. And so if you’re, if you haven’t tuned into that one yet, that’s the Victoria sapper scene. And she’s a local photographer and photographer here in Dallas. And she shares some really great tips that actually go hand in hand and really complement Jasmine’s tips as well. So I love that. And as far as like with that brand photography, you’ve said something in the past, or it’s like, identifying what do I need to rebrand? Do I need a refresh? Like, where? Well, before we get to that I would like to cover one thing is that’s okay. If we could talk about there’s a third one, right? Did we need to come back to this third thing? Okay. Let’s come back to that. And then I want to talk about, like, depending on what season of business you’re in, or where you are in your brand evolution, and what is what makes the most sense for you at that stage. Okay. We’re good for staying on track. Let’s back up a little bit, please.
19:08
Okay, so the last one is really a simple Sale system, right? So everyone thinks, Oh, you’ve done all this work, you got these new colors, you have this new everything, these new photos, you built the website, or whatever, and you think, hey, people are gonna show up, everything’s gonna sell out. And it’s like, websites are just not if you build it, they will come machines, it just doesn’t work that way. So the simple Sale system is really all about three parts. You have your lead magnet, you have your collateral, and then you have a course your website as the last part of that. So basically, your lead magnet, of course is your OPT in the thing that talks about your expertise is going to click leads and that is on your website. But really, it starts with the collateral, the social media posts, everything that you need to do in order to position yourself as an expert, right. And so we talked about this a little bit with a signature style, just kind of making sure you’re Putting your signature style in everything that you do, including your social media, collateral and your social media posts. So making sure you have the branding, Instagram feeds the carousels, the quote, graphics literally anything you can think of even branding your tweet graphics, like some people are doing now, like, just making sure that when you post something is very consistent with what you’ve been doing. And then also, again, highlights igtv covers, like there’s just so many opportunities to make sure that your own brand, and driving people to the website, and making people want to sign up to get the lead magnet, and then having to spend that additional time on your website in order to convert. And so that’s really the last step is just making sure you’re nurturing your audience and not expecting them to just show up on your website and be warm leads, because they’re not most of them.
20:50
I mean, I think you’ve got to add, it’s definitely a relationship, you know, it’s a two way street, it’s a back and forth. And also part of it is supporting those, you know, your people along the way, pre purchase like they’re not, you know, we talk and this is a actually a common theme now that I’m noticing in a few of our different interviews, we talked during the pre launch period, we talked about it, we talked about it. During a few other interviews, as far as like the person, the when that person comes into contact with your brand for the first time, they are not the same person that they will need to be in order to purchase or become a customer or begin working with you. And so like your part of your job is to support them in that pre transformation, like from the time they come into contact with you. What do they need to know? What do they need to be aware of? What do they need to learn? What do they need to work through, you know, before working with you? And where do they need to get to in order to be in a position to make an empowered decision, whether or not what you’re able to support them in or help them with is the right fit for them. And so it sounds like this is like you putting the bow on top.
22:03
Yes. And it’s like taking all that information and making sure that you already have the visuals and alignment. Because I think the other thing too is you don’t ever want there to be a disconnect. Right? So maybe you have this gorgeous Instagram, and then we go through website and website looks like crap. So now you kind of lost you lost some trust, you lost a little connection who’s gonna like what’s, what’s going on here
22:24
and hold on? Sounds All right.
22:27
Right? We had this one experience with you that felt really like an experience where I don’t Instagram where you’re, you know, you’re accessible, I can talk to you, I can connect with you. And then I like, you know, look at everything, and everything is so beautiful. And it makes me feel this way, it makes me feel that way. That clicks the link in your bio. And it’s like, what is happening here? So I’m making sure right, that you have that consistency across the board. That consistency is really important. And you hear people talk about the consistency and showing up right, and the consistency and nurturing your audience and all those things, but also making sure that you’re visually consistent so that you’re building that recognition, and also just not confusing your audience.
23:07
Yeah, the not confusing your audience is a must know, like, you need to be aware of that and be conscious of that. And being very clear, like making things simple for them. Because they don’t need the additional distractions they don’t need, all they need is for you to be clear as to like, who are you? What are you trying to help them with? Why should they listen to you? Why should they be looking to for help with the solution? And clearly communicating how it is that you can help them? And if there’s anything outside of that, like, if there’s lacking consistency, like there’s just that’s not the position you want to be in? But sure, absolutely. So so whenever it comes to, like everyone, we’re all in at different points in our journey, right? Some of us maybe we are in the very early stages of entrepreneurship or beginning, you know, selling a service or selling something online working with clients online. And it’s like, okay, so I know, I want to share content. Now I got to share content, and I’m ready to share content, but like, where do I begin because I’m establishing my brand. And then there are some of us that are, you know, been in the game for a little bit have established a brand at this point and have consistently put out content and are, you know, reinforcing our authority and capabilities and skills through sharing of our content and sharing value. But maybe now it’s like a kind of I feel like I kind of could use a rebrand I know that your suggestion is like if you are at the very beginning, you don’t necessarily need this like huge brand built out. So what are your tips there if you are at that point in your entrepreneurial journey?
24:48
So if you’re in the very beginning, I say of course starting with the solid strategy, or what I like to call brand blueprint right so doing that deep dive on your offers understanding your Audience the pain points, all of that stuff, that’s really important. Because if he had an audience struggling with how you sell to them, you’re, you’re gonna be a solution. Right? So getting really clear on those things. And again, those values that we talked about those three to five values, especially relating to the look and feel and how you want people to feel when they come in contact with your brain, and then going into that Pinterest board process, right, creating your own mood boards going into that. So kind of once you go into making your own mood board, usually, by the time you’ve done the mood board, you understand what kind of color palette you’re going for, maybe give or take one or two colors. And you’re going to understand what kind of type you’re going for. So once you find those things, and you can find like fonts, so many websites, Creative Market, I think is the easiest and most popular way like websites. Once you find those things, and you’re like okay, now I’ve done my strategy, I have my clear direction, I have my colleagues, let me go on Creative Market, you can grab so many different types of templates if you find a template, and they have Canvas templates on there. So find your canvas simply in alignment. Right. Canvas, change the game,
26:11
different teams the game. Yeah.
26:16
So you find your templates on there something that’s in alignment with what you’re looking for, they have story templates, carousel templates, Instagram, literally everything, and start utilizing those in your process. So that way, you know you have some level of branding you have, you’ll be able to have the consistency to. So if you’re a newer person, that’s what I would recommend. And then if you’re a seasoned, and if you’re in a place to invest in a rebrand, I say go for the investment. Make sure you’re finding the right designer for you. And when I say that, I know some people will get caught up in this person has worked with this person, right? So they should be able to work with me, I think the most important thing is look at a designer who designs in a style you already like versus trying to find a designer and fitting them into a certain box or design style you like, right? So finding the right designer for you. And making sure the timeline is going to add up with your launch a lot of these rebrands take two, three, sometimes four or five, six months, depending on who you work with in a lot, not
27:22
weeks, y’all know, right? Thank you about to get a rebrand in a week or two.
27:28
Right? It’s a it’s a longer process, a bigger investment. And a lot of people are booked out in advance. So this has to be something you’re thinking about ahead of time. But again, the biggest thing is just making sure it’s the right style and timeline for you in and also to this is someone you’re going to work with long term making sure you guys by personality wise, and all that stuff, I think is really important in a project. So if you’re ready for the investment, I say go for it. If you’re not ready for a rebrand, but you feel like you just want to refresh some things. Go ahead and update the brand photos. And maybe you can add in like a color to like maybe a pop of color or like just refresh something in your color palette. I think those are like the easiest ways to go ahead and do that refresh. And then I’ll also add this the differences. I have an episode on my podcast, I think I have what is your podcast on the brand blueprint with Jasmine Easter love that talks about being able to tell it like if you need to refresh or if you need to rebrand if your branding is costing is causing you to not raise your prices because you don’t feel like the actual value of the program is reflected in the visuals. Or if you feel like it’s like holding you back confidence wise from promoting and things like that, then you need to go ahead and invest in a rebrand your past refresh time Refresh is kind of just like Oh, I’m kind of in a little funk about my brand. And I just want to you know, spruce it up. Yeah, yes, that’s refresh. Time. rebrand time is like, okay, it’s kind of affecting the value or it’s kind of affecting the money or like literally affecting, you know, flow in your business. Yeah, they’re not really
29:11
in alignment with it anymore. Feeling like, maybe you and in especially if it’s your personal brand, maybe you within your brand have evolved since you initially created that brand, creating the creative, those fundamental pieces of your brand. And you’re like, Okay, that’s no longer who I am or who we are today as a company,
29:31
right? And if you change what you offer, and you completely kind of change up your service meet, it’s like you need to rebrand or refresh might not be enough because you’ve literally changed so much in your business. You need to come out with a new look. Yes,
29:45
yeah. And some of us are there, you know, and that might be those that have like begun to pick up momentum you’ve gotten clarity around, more clarity around who you serve, how you want to serve them. If you’ve switched up your offer, like you mentioned Jasmine, and you know Now you’re like, Okay, it’s, I’ve, I’ve also proven the concept like, it’s not like I haven’t made $1 in this business yet, I’ve worked with a few clients that proven the concept isn’t demand, people need my help. And this, let me invest a little bit more in my business. And you know, I love the tips you shared around and my brand, but I love the tips you shared around like, you know, conducting your own doing that solid brand status strategy, conducting your own mood board development, identifying the colors, the typography, going to source that from Creative Market and other places online. And then using Canva, to bring it to life. And, you know, it’s, it’s a worthwhile process for sure, in terms of professionalism in terms of feeling confident showing up being proud of your brand, you want to be proud of your brand, too. Right. Right. Knowing that to be another reason that we got enough reasons, but around our heads stopping us from showing
30:59
exactly, exactly. And that was the biggest thing, when I first moved into like the rebranding space, some years ago, the biggest thing was that so many women were like, I’m just not confident showing up. Yeah, and because I’m not confident showing up, I’m not really in a place to invest. So it’s like, Okay, we have to start somewhere, so that we can, you know, because it’s like, everyone I work with, even like years ago, before I was like doing it, the way that I’m doing it now, everyone was already good at what they did, they knew what they were doing. It just takes time to like transition that over to business, right in transitioning what your expertise is into a sellable service, really figuring out how, like, you’re figuring out so many things, and then trying to figure out how to design on top of that, when you already aren’t as confident. So sometimes that can be the thing that puts, you know, a little motivation in your in your stuff, like, Oh, my stuff looks good. And
31:56
I feel like that’s even like in our as you as a person, like, when you look good, when you’re dressed nicely. And you’re, it’s reflective of like your personality and who you are like, you show up more confident, you know, like, you just show up feeling good, as opposed to like when you’re just sort of like, grungy or not really freshened up, not really like ready to show up confident in showing up. Like that takes a toll on you. And I feel like that’s the same thing, you know, as it relates to your brand and the way because that’s kind of like your, your online outfit, right? Like, that’s the online look. That’s the online perception. That’s maybe kind of the first perception people have of you. Because again, then I don’t think we can even overstate it like it’s our world is so visual and social media, which is a tool, so many business owners use to connect with other people for collaboration to do business with one another to connect with their customers and consumers. In general, like it’s a very visual platform. And so weaving in to every part, every interaction, every piece of content you’re putting out there having that common thread being your brand. Like that’s a that’s a winning strategy in my book.
33:08
Yes, absolutely. Absolutely. And it does, because I was literally as soon as you said like, it’s just like, as I was literally thinking that yes, yeah. It’s like when you when you look good, you feel good. Yes. That’s why you see people you know, you feeling good, you got dressed up, kind of bash the rules, because you’re gonna make
33:26
you do the math based on Profit First, you don’t wind up taking home that much more, because your expenses go up.
33:34
same concept. And I think it’s a lot. The biggest thing, again, is just to be consistent. So whatever you decide to do stick with that for a while until it’s really time, you know, to do that refresh, or that rebrand?
33:48
Yeah. But if you don’t switch it up all the time. You’re good, right? Yeah, we can’t
33:53
do that. You can’t have pink and blue this week. And purple, yellow next week, in are adding it on. Yeah, fonts all the time. Or even just, again, that consistency thing, right? So maybe all your stories, or maybe you made some soil graphics to have this font, but then you’re using this font on your feed, and then I go to your website, you have a whole different font. It’s what exactly
34:17
is not lining up here. The math is not adding up. Right. And that’s the kind of confusion and the kind of thoughts that you don’t need your consumer having that there’s not what added benefit is there to that, if anything, it’s negatively impacting you. And it’s negatively impacting your ability to help this person who, like if they’re coming your way, there might be something you can support them in. And yeah, it’s all about that clarity. Well, I think this was such a great conversation. I so appreciate you, Jasmine, thank you for sharing your insight and your experience. Yes, it’s been my absolute pleasure and I know you hang out on Instagram. So we’re going to have you your profile tag here for those that are wanting to connect with you is your podcasts on Apple podcasts?
35:06
Yes, I believe Apple podcast and Spotify.
35:09
Okay, cool. Cool. And it’s the brand blueprint. We’ll link to that too. In the show notes of this and the description of this and yeah, is my final question for you, Jonathan is, there is like a big message you’d like to leave us with related to brand development or not.
35:28
Um, the biggest message that I have is really to just understand that connection leads to conversion. Whatever you do within your business, understand that when it comes to your visual brand, it’s really about building that connection. And it’s that connection that lets people that causes people to convert. You know, it’s not just about things being pretty all the time, because I think that’s the thing that so many people think I mean, we like things that look nice. But you know, it’s so much deeper than that. And I really encourage you to take the time to really flesh out strategy behind those visuals to understand that that connection leads to the conversion.
36:13
Thank you so much, Jasmine, I so appreciate you. It’s such a pleasure and encourage you to connect with Jasmine on Instagram. Check out her podcast, check it out online and I’ll talk to you soon. Bye bye.
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